How To Craft A Perfect Offer

How to craft an offer that will appeal to your target audience?

First of all, you need to be very specific about who your want to serve.

Imagine stepping in their shoes to imagine:

Their pains
Their problems
Their immediate and long term ultimate goals
Their #1 roadblock prevents them from achieving what they want

The more well-defined your avatar is, the better your conversion will be.

Now that you have the first part figured out, it's time to list out the cost, price and value of the solution you plan to offer for the different problems they faced.

For example, if you want to serve startup clients looking to advertise their business, their pain may be due to not knowing much about sales and marketing or not having a vast network of connections.

You can either provide an ebook, a mini-course, a weekly live webinar, a paid-membership learning portal or a 1-1 personal coaching experience to solve their problems.

Compare the solutions and pick the one that requires less effort from you but is most valuable to your ideal clients.

Effort can be measured in terms of expertise, time and money required to solve a problem.

Finally, develop your offer around the most valuable solution.

The more valuable your solution is, the more money others are willing to pay to get it from you.

PRO TIPS:

Every solution creates follow-up problems. To make your offer look more irresistible, don't forget to add something complementary to your core solution to solve those follow-up problems.

For example, Russell Brunson created ClickFunnels to make funnel creation a breeze for business owners. However, he also provided some templates within the software to make it even easier for business owners to build their online funnel.

Do you enjoy this read?

Don't forget to apply the steps mentioned above as crafting the perfect offer for your business is the first step to building a successful funnel.

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