Are you speaking the language of your audience? Are you cooking up content that caters to them?
From the design, copy, photos you used on your content graphics to the audio you select for your promotional videos.
Answer these questions to speak your audience language:
Have better ideas about who they are? Now, start making the shift in your page posts.
For example: If your audience prefers to read in languages other than English, you can write up copies in 2 languages or in their preferred language only. (Never test, never know. Find out what works for you:)
Or if most of your audiences are females, you might want to use more female models in your page posts.
Consciously or subconsciously, people tune off messages that are irrelevant to them. That is why we must speak the language of our audience to ensure maximum retention of information from their side.
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