7 Lead Generation Strategies For Every Business

Create more opt-in opportunities on a website or on different landing pages. Make the offer irresistible to your target audience. You can even provide more than 1 lead magnet if you plan to collect more leads - FAST.

If you pay attention, most online entrepreneurs (especially the Queen of Social Media, Rachel Pedersen) actually developed more than 1 lead magnet bundle for their subscribers.

It is very effective as it helps generate more leads within a shorter time frame while segmentizing your audience based on their interest.

‎Split test even when you think it's not necessary. What works best for other businesses doesn't necessarily work best for your business too. You never know what works better for you until you test things out.

You can split-test with the copy on your page or CTA button or with the design or structure of your landing page.

Use clear and concise bullet points to convey the messages on your landing page.

Add the right amount of spacing between each element or section so that the reader can focus on the main message easily.

Use visual cues to highlight what is in for your visitors when they land on your landing page.

Place buttons on the right spot (or on a sticky header) to make it easier for your page visitors to take action. Also, make use of button animation or pop-up to prompt your visitors to take action.

Keep your CTA copy short, always make sure that it is less than ten words. The easier it is for a visitor to read, the easier it is for him or her to decide if that’s an action they want to take.

‎

Another improvement method you can try out is using the first person for your CTA. For example:

‎

“Claim your free trial” versus “Claim my free trial”

“View your dashboard” versus “View my dashboard”

Split test with the different button text to find out what works better for your business.

An ‘offer stack’ is formed by combining the main product and the amazing bonuses together. Everyone loves getting a massive deal at a no-brainer value, which is why it's so important for us to learn about ways to increase our product perceive value.

However, we must always make sure that the bonus items added to the core offer are relevant to the core result your customers want to achieve.

Add FB pixels to your landing page so you can retarget those who have expressed their interest by checking out your page before.