Website Better or Funnel Better?
This question is what going on in everyone mind when they start an online business.
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๐๐ป ๐บ๐ ๐ผ๐ฝ๐ถ๐ป๐ถ๐ผ๐ป, ๐ฏ๐ผ๐๐ต ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐ฎ๐ป๐ฑ ๐ณ๐๐ป๐ป๐ฒ๐น ๐ฎ๐ฟ๐ฒ ๐ฒ๐พ๐๐ฎ๐น๐น๐ ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐, ๐ฎ๐น๐๐ต๐ผ๐๐ด๐ต ๐ณ๐๐ป๐ป๐ฒ๐น๐ ๐ฑ๐ผ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐ ๐ฏ๐ฒ๐๐๐ฒ๐ฟ.
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Let's take a sales funnel as an example.
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Imagine yourself looking for a quick fix solution for dry skin. Where would be the first place you look?
Naturally, you went for the search browser.
After keying in the keywords, the top of your browser feeds will be filled up by all the google ads.
So you click on one and land on their landing pages (the first page of a funnel).
It is very persuasive, and your interest peaked.
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Yet, the offer wasn't exactly cheap.
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So instead of purchasing on the spot (like other buyers), you do your due diligence online before purchasing.
To your surprise, the company behind this funnel doesn't even own a website.
What will you be thinking at that moment? Will you turn back to get that deal? Probably no, right?
In my opinion, sales funnels do convert warmer audiences into customers better. But having a website helps you to establish trust and credibility with the less impulsive buyers.
What's more, you can utilize the website to share helpful content to drive cold audiences (problem aware but solution unaware) to your funnels via the blog post you shared.
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That's how I concluded that the ideal combination to run an online business for the long term would be website(s) + funnels.
P/S:
I didn't write this article to encourage the idea that funnels wasn't necessary as long as you have your website.
I wrote this because I believe that there is always more than ONE (1) way to achieve the same ultimate goal.
And there are always different ways to enhance an existing system:)
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