Explained: Why You Need A Value Ladder

Ideally, we would like to sell everyone our best thing at a reasonable price, but since it is the best, it can't be cheap, right?

If I were to approach you without any prior engagement and ask you to buy my best offer, you would probably think I am insane.

It's because you don't know me and haven't received any value from me.

This is why it's important to create the right bait to attract your dream customers.

For a doctor, the bait can be a free medical checkup. For a fitness centre, it can be a free trial session. For a beautician, the bait can be a free/discounted facial session.

Even skincare product companies like Estee Lauder, can (and they already have) offer a sample in exchange for their dream customers information.

There are so many ways you can get people through that door.

Just make sure you are providing enough value every time, no matter how big or how small the purchase is. This way, your clients will put more and more trust in you and eventually decide to ascend your value ladder and get more value.

The truth is,

A percentage of your audience will always want to pay you more to get more value from you.

Don't leave your paying customers hanging, keep crafting better and better offers for them. So they can continue to get more and more value from you.

Another wonderful part about having a value ladder is, there is really no limit to the number of backend offer you can provide to your clients.

Again, the only limit to your value offerings is your imagination.

Wait No More...

Start filling out your own value ladder.

Make sure that there will always be a clear path for your clients to follow to get more value from you.

P/S:

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